India’s Most Trusted CRM Software for Real Estate Developers & Builders

Sales Made Easy. Automate Follow-Ups. Generate Bookings.

Running a real estate business is more challenging than ever. Builders manage multiple enquiries, sales teams, channel partners, inventory, payments and customer relationships every day.

Tranquil CRM is a powerful AI-enabled CRM software for builders in India designed exclusively for the real estate industry.

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Trusted By Real Estate Businesses Across India

Founded in 2013, Tranquil CRM has empowered thousands of real estate professionals with automation, analytics and industry-specific workflows.

10,000+ Users Across India
2013 Years Serving Builders
AI Powered Automation
24/7 Cloud Accessibility

CRM Automation

Workflow Automation

Create strategies to engage customers throughout their journey.

Marketing Automation

To automate the calls, follow-ups, communications

Integrated Communications

In-Built Dialer, A.I. Calls, IVR Calls, SMS, email, and WhatsApp

Built-in GSM SIM Dialer

In-built SIM-based dialer to log all your calls and follow-ups

Telecaller Integration

Intelligent auto-looping data powered by a SIM-based auto-dialer.

KPF Dashboard

Find out how much time your team spends on calls and site visits.

India's Most Advanced End-to-End Real Estate CRM — Powered by A.I.

Empower your sales team with advanced technology to close more deals with less effort.

End-to-End Real Estate Solution

Advanced A.I. Automation

A.I. Calls for Automated Follow-ups

Reduce manpower costs and boost conversions

A.I. Calling for Lead Generation

A.I.-powered 24/7 engagement system

A.I. Auto Call on Lead Assignment

Trigger calls within one minute of assignment

A.I. Drip Campaigns

Automatically re-engage inactive customers for up to 3 years.

A.I. WhatsApp Automation

Send and receive WhatsApp messages with a single click from your CRM.

A.I. Lead Nurturing

Nurture leads before they visit your property.

A.I. Lead Rechurn

Re-engage inactive enquiries/leads via calls, emails, and WhatsApp

A.I. Smart Action Builder

Predefine automated actions based on customer behavior.

A.I. IVR Follow-ups

Automated calls triggered by pending activities

A.I. Chatbots & Auto Responders

Keyword-based automated replies

A.I. Smart Reminders

Receive smart reminders for scheduled activities.

A.I. Communication Automation

Multi-channel A.I.-driven workflows

A.I. Performance Intelligence

Monitor KPIs and receive A.I.-driven insights

A.I. Video Studio

Create videos using text prompts or by uploading your images

A.I. Image Studio

Generate images and advertisements using text prompts

Real Estate Sales Management System

Manage the complete lead lifecycle with automated lead assignment, qualification, scoring, re-engagement, and transfer. Track lead stages from enquiry to booking, eliminate duplicates, prioritize high-intent prospects, and improve sales forecasting with real-time insights.

Lead Assignment

Automatically assign leads to the right sales executive

Lead Qualification

Identify and prioritize sales-ready prospects.

Lead Scoring

Rank leads based on their buying intent.

Lead Re-engagement

Reconnect with inactive leads through automated follow-ups.

Lead Transfer

Seamlessly transfer leads between team members.

Sales Forecasting

Predict future sales with real-time insights.

Duplicate Lead Detection

Automatically identify and eliminate duplicate leads.

Lead Stages Tracking

Monitor every lead from enquiry to booking.

Employee Incentive Calculation

Automate employee incentive calculations and generate reports.

Sales Pipeline Management

Monitor customer movement from enquiry to booking and track every stage of the sales pipeline.

Lead Source Tracking

Measure marketing performance, track ROI, and focus on the most effective lead-generation channels.

Pending Follow-up Management

Track follow-up history and tasks to enable timely communication and improve lead conversion.

Real Estate Post-Sales CRM Software for Builders & Developers

Sales Creation

Record sales with automated payment scheduling.

Auto Sales Calculations

Automatically calculate sales based on pre-configured settings.

Payment Schedules

Track customer outstanding payments based on milestones.

Discounts & Adjustments

Manage the customer discounts and adjustments with an approval from the authority.

Automatic Commissions

Automatic multi-level commission calculations.

Customer Verification Sheet

Verify customer information through a secure link.

Auto Due Reminders

Send automated payment reminders to customers when payments are due.

Customer Customizations

Track customer customizations along with related images and files.

Interest Calculation

Automatic interest calculation for delayed payments.

Approval Management

Multi-Level, Stage-Based Approval Workflows for Greater Control.

Receipts Creation

Instant receipt generation after payment.

Payment Summary

Complete breakdown of payments and payment modes.

Customer Stage Management

Manage customer stages from lead generation to handover.

Documents & File Management

Centralized document management system.

Bank/Registration Checklist

Registration and bank processing checklist.

Agreement Generation

Generate agreements with a single click.

Demand Letter Creation

Auto-generate demand letters for outstanding payments.

Allotment & Possession Letter Generation

Automatically generate allotment and possession letters using predefined templates.

Customer Escalation Management

Resolve customer escalations quickly through the mobile app.

Additional Work Tracking

Track additional work requests.

Handover Process Management

Manage property handovers through checklists, payments, inspections, documentation, scheduling, and customer communication.

Unit Shifting & Transfers

Manage ownership changes seamlessly.

Cancellation & Refund Process

Configure cancellation deductions and refund calculations.

Real Estate Inventory Management Software for Real Estate Projects

Unit Availability Management

Manage project-wise units with live availability status.

Unit Blocking & Unblocking

Manage unit status from booking to handover.

Handover Checklists

Track handover progress.

Additional Charges Tracking

Manage extra charges easily.

Enterprise-Grade Security & Customization

White Label CRM

Customize the CRM with your own branding and identity.

Progressive Web App

Progressive Web App (PWA) with real-time updates.

Enterprise Data Security

Enterprise-grade encryption and secure authentication.

Self-Service Customization

Easily customize workflows without coding.

No Charges for New Projects

Add unlimited new projects at no additional cost.

Lifetime License with One-Time Payment

One-time lifetime license with no recurring subscription fees.

Why Real Estate CRM Customization Matters for Builders

Generic CRM systems cannot handle the complexity of real estate sales. Builders need a platform designed around their unique workflows.

Multiple Project Management

  • Manage multiple developments
  • Track project-wise sales
  • Monitor performance easily
Site Visit Booking Payment Closure

Real Estate Workflows

  • Site Visit Management
  • Payment Schedule
  • Monitor performance easily
Sales Pipeline

Complete Transparency

  • Lead Tracking
  • Sales Pipeline Visibility
  • Real Time Reporting

Real Estate CRM Software to Increase Site Visits and Sales Customer Journey

From Enquiry to Handover — Manage Everything

01 LeadGenerated 02 AutoAssignment 03 A.I.Follow-up 04 Telecalling 05 Site Visit 06 Negotiation 07 Booking 08 PaymentCollection 09 Documentation 10 Registration 11 Handover 12 CustomerSupport

Why Tranquil CRM?

One CRM. Complete Real Estate Business Automation.

Sales Automation

  • Lead Assignment
  • Lead Scoring
  • AI Follow-ups
  • Site Visit Tracking
  • Sales Team Management
Explore Sales Automation

Marketing Automation

  • AI Lead Campaigns
  • WhatsApp Campaigns
  • Email & SMS Campaigns
  • Drip Marketing
  • Centralized Integrations
Explore Marketing Automation

Post Sales

  • Payment Schedule
  • Due Reminders
  • Documentation
  • Agreement Tracking
  • Customer Portal
Explore Post Sales

Business Intelligence

  • 60+ Reports
  • Sales Analytics
  • Marketing ROI
  • Team Performance
  • Revenue Dashboard
Explore Business Intelligence
Enterprise Grade
Security
Cloud Hosted
& Scalable
Seamless 3rd-party
Integrations
Mobile First
Experience
Dedicated Training

All-in-One CRM Software for Builder Lead Management

Capture enquiries from every marketing channel and convert more prospects into buyers.

Lead Capture Automation

  • Website enquiries
  • Google Ads leads
  • Facebook & Instagram leads
  • Property portals
  • WhatsApp enquiries
  • Walk-ins
  • Channel partners
  • Phone enquiries

Smart Lead Management

  • Lead duplication detection
  • Smart lead assignment
  • Lead scoring
  • Lead qualification
  • Lead source tracking
  • Complete customer timeline

Never Miss An Opportunity

Track every enquiry from first interaction until successful booking with complete visibility.

AI-Driven Follow-Up Automation

Many builders lose potential sales because follow-ups are delayed or missed. Tranquil CRM automates every customer interaction.

AI Follow-Up Features

  • AI Follow-up Scheduling
  • Automated WhatsApp Messages
  • Bulk SMS Campaigns
  • Email Marketing Campaigns
  • AI Calling Assistance
  • Drip Campaigns
  • IVR Integration
  • Smart Notifications

Convert More Prospects

Stay connected with every buyer automatically until they are ready to purchase.

  • No missed follow-ups
  • Better customer engagement
  • Faster sales conversion

Automated Communication

Create personalized customer journeys with intelligent automation workflows.

CRM Sales Tools For Builders

Give your sales team everything they need to manage enquiries, site visits and bookings efficiently.

Sales Dashboard

  • Daily follow-ups
  • Active leads
  • Hot prospects
  • Site visit schedules
  • Reservations
  • Sales targets
  • Executive performance

Real-Time Sales Pipeline

Sales managers can monitor every stage of the customer journey and improve team performance.

  • Lead status tracking
  • Conversion monitoring
  • Sales forecasting

Increase Sales Productivity

Reduce manual tasks and allow sales executives to focus on closing deals.

Multi Project Management For Real Estate Developers

Manage unlimited projects from one centralized dashboard.

Manage All Property Types

  • Residential Apartments
  • Bungalows
  • Agricultural Land
  • Commercial Projects
  • Mixed-Use Developments
  • Townships

Project-Wise Reports

  • Sales performance
  • Revenue tracking
  • Inventory status
  • Booking reports

Better Decision Making

Management gets complete visibility across every project and location.

Real Estate Inventory Management System

Track every unit in real time and avoid inventory confusion.

Complete Unit Tracking

  • Towers
  • Blocks
  • Floors
  • Available Units
  • Reserved Units
  • Sold Units

Pricing Control

  • Unit pricing
  • Offers
  • Discounts
  • Promotional schemes

Instant Availability Updates

Sales executives always know which units are available before discussing with customers.

Channel Partner Management CRM

Build stronger relationships with brokers and channel partners.

Partner Management Features

  • Partner registration
  • Broker login portal
  • Referral tracking
  • Lead sharing
  • Commission calculation
  • Commission reports
  • Partner performance dashboard
  • Mobile partner app

Improve Partner Sales

Give channel partners transparency and tools to generate more business.

Complete Commission Control

Track every referral and automate commission management.

Real Estate Booking Management System

Simplify Bookings

  • Reservation forms
  • Costing sheets
  • Pricing calculations
  • Payment plans
  • Booking confirmation
  • Customer receipts

Reduce Manual Errors

Automate booking processes and improve accuracy across your sales operations.

Faster Closures

Enable your sales team to complete bookings quickly with organized workflows.

Customer Payment & Collection Management

Payment Tracking

  • Payment monitoring
  • Due date management
  • Payment reminders
  • Demand letters
  • Receipt generation
  • Collection dashboard

Improve Collection Efficiency

Keep customer payments organized with automated reminders and detailed reports.

Financial Visibility

Management can monitor collections and outstanding payments instantly.

Complete Customer Relationship Management

Deliver an exceptional customer experience from booking to possession.

Customer Information Management

  • Customer records
  • Agreements
  • KYC documents
  • Communication history
  • Service requests
  • Possession status
  • Helpdesk tickets

One Secure Customer Database

Store every customer interaction and document securely in one centralized system.

Better Customer Experience

Build long-term trust with faster service and transparent communication.

Mobile CRM For Real Estate Sales Teams

Allow your sales executives to manage customers and sales activities from anywhere.

Powerful Mobile Features

  • Create new leads
  • Update follow-ups
  • Schedule site visits
  • Upload documents
  • Check inventory
  • Call customers
  • WhatsApp communication
  • View reports

Perfect For Field Teams

Sales representatives can work efficiently even when they are visiting sites or meeting customers.

Always Connected

Your sales operation continues smoothly even outside the office.

Reliable Reporting & Business Analytics

Make smarter business decisions with real-time dashboards and advanced reports.

Track Business Performance

  • Lead source performance
  • Conversion rates
  • Sales funnel analysis
  • Executive performance
  • Project performance

Financial Reports

  • Booking reports
  • Income statements
  • Collection reports
  • Customer reports
  • Marketing ROI

Management Dashboard

Everything your leadership team needs is available from one centralized dashboard.

Benefits of Tranquil CRM For Builders

Increase Sales

  • Improve lead conversion rates
  • Reduce missed opportunities
  • Shorten sales cycles
  • Increase booking speed

Improve Productivity

  • Automate repetitive tasks
  • Boost sales team efficiency
  • Monitor every enquiry
  • Improve follow-up quality

Better Customer Experience

  • Faster communication
  • Transparent processes
  • Better service management
  • Stronger relationships

Industries We Serve

Tranquil CRM is designed for every type of real estate business.

Builders & Developers

  • Residential builders
  • Commercial developers
  • Township developers
  • Luxury builders

Property Development

  • Villa developers
  • Farm land developers
  • Mixed-use projects
  • Real estate groups

Housing Projects

  • Affordable housing
  • Large-scale developments
  • Multiple location projects

Why Choose Tranquil CRM?

Industry Expertise

Built specifically for Indian real estate businesses with deep understanding of builder workflows.

Trusted Since 2013

More than 10,000 users trust Tranquil CRM for managing real estate sales.

AI-Powered Automation

Reduce manual work with intelligent workflows and automated communication.

Secure Cloud Platform

Access your CRM anytime, anywhere with a secure cloud-based system.

Complete Support

Get implementation assistance, onboarding, training and ongoing customer support.

Key Features At A Glance

  • AI Follow-up Automation
  • AI Calling
  • Workflow Automation
  • Lead Management
  • Sales Automation
  • Inventory Management
  • Booking Management
  • Payment Tracking
  • Customer Management
  • Partner Management
  • WhatsApp Integration
  • Email Automation
  • SMS Automation
  • IVR Integration
  • Mobile CRM
  • Advanced Reports
  • Multiple Projects
  • Role-Based Access

Frequently Asked Questions

Is Tranquil CRM designed for builders?

Yes. Tranquil CRM is specifically created for real estate builders and developers. Real estate companies, marketing agencies and channel partner networks can also benefit from the platform.


What can Tranquil CRM manage?

It manages the complete real estate sales lifecycle including lead generation, AI follow-ups, inventory management, bookings, payments, customer service and reporting.


Can Tranquil CRM manage multiple projects?

Yes. Builders can manage multiple projects from one centralized dashboard with project-wise inventory and performance reports.

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