AI-Powered Real Estate CRM Software for Sales & Customer Management
AI-powered sales automation to manage leads, site visits, sales, inventory, channel partners, post-sales and property handover.
About Tranquil CRM: Real Estate Sales & Customer Management in One Platform
Tranquil CRM is real estate CRM software that helps builders, developers and channel partners handle leads, marketing, customer follow-ups, site visits, sales closing and post-purchase work from one platform, with AI doing much of the routine work.
Founded in 2013, Tranquil CRM solves the problems that property sales and customer management teams face every day. Core features include lead management, marketing and sales automation, AI-powered communication, workflow automation, inventory management, reporting and customer management, so your sales, marketing and customer teams work on a single platform.
The solution manages the full life cycle of the real estate customer journey, from new customer lead capture to scheduling site visits, to meetings, bookings, payments and after sale customer support.
Automation, real-time dashboards, and centralized customer data allow teams to eliminate follow-up oversight, improve sales management visibility, and provide more time for customer interactions.
10,000+ Real Estate Professionals Trust Tranquil
Empowering builders, developers, and sales teams across India with enterprise-grade automation since 2013.
2,500+
Real Estate Projects Handled
10M+
Leads Captured & Nurtured
4.9 / 5
Google Rating (300+ Reviews)
Dedicated
On-Call Support & Training
Since 2013
12+ Years Industry Expertise
Starter plan, up to 5 users. Set-up and maintenance charges extra.
What Is Real Estate CRM Software?
Real estate CRM software is a sales and customer management system built for builders, developers and channel partners. It helps you capture leads, manage your sales pipeline, automate follow-ups, book site visits, manage property inventory, keep a record of every customer conversation and track each customer’s journey from first enquiry to closing and post-sales.
Instead of copying leads from different sources into spreadsheets and chasing follow-ups by phone, your sales team works from one place that holds customer details, sales and marketing communication, and post-sales records.
Unlike a generic CRM, it comes with workflows made for property sales: lead management, site visits, inventory, bookings, payments and post-sales customer management. Managers also use it to monitor the sales pipeline, track opportunities, manage sales teams and improve efficiency.
Your Entire Sales Day on One Phone
Check your dashboard, open leads, click-to-call, manage telecaller queues, and follow up instantly on WhatsApp—all automatically logged to your CRM.
Inside the Tranquil CRM App
Solutions for Builders, Developers & Channel Partners
Tranquil CRM supports different real estate sales models through configurable workflows. Explore our specialized solutions for specific business requirements.
For Builders (Apartments/Flats/Villas)
Dedicated workflows for builder sales and project operations.
Explore solution →For Real Estate Developers (Plotting)
Project, sales, inventory and customer lifecycle management.
Explore solution →For Channel Partners (Brokers/Sole Selling)
Lead registration, customer tracking, sales status and commission-related workflows.
Explore solution →✓ These dedicated solutions provide more detailed information for their respective business requirements.
Everything Your Sales Team Needs in One Place
Tranquil CRM brings sales, marketing, customer relationships and automation together in one platform. Your team manages the complete customer journey, and management gets real-time updates on leads, sales numbers, team performance and the overall business.
Lead Management
Automatically capture leads from multiple marketing touchpoints and automatically assign these leads to your team. Follow your leads through the sales pipeline.
Sales Management
Manage sales opportunities and each customer’s journey from first enquiry to booking.
Site Visit Management
Schedule site visits, follow up after every visit, and send automatic reminders and tasks to your team.
Marketing Automation
To enhance marketing efforts and determine campaign impact, you can use Tranquil CRM to manage marketing campaigns; customer interactions and engagement, and automate outreach based on lead source, including customer contact information.
AI-Powered Sales Automation
Sales teams can use Tranquil CRM to help qualify leads with AI-powered tools and value-added features to automate and manage customer outreach and engagement.
Workflow Automation
Manage campaigns, customer communication, marketing efforts, and lead source automation.
Project & Inventory Management
Manage units across multiple projects on web and mobile, and track inventory status in real time.
Lead Source Tracking
Track the source of leads, monitor lead quality, and determine which of your marketing efforts generate sales.
Lead Scoring & Qualification
Tranquil CRM prioritizes leads based on purchasing intent, customer engagement, requirements, and sales activity.
Customer Management
Tranquil CRM helps teams maintain records on customer activities and communications, documentation, payments, and other pertinent information.
Reports & Sales Analytics
Track leads and conversions, site visits, calls, marketing efforts, events, activities, and business metrics through a real-time reporting dashboard.
Post-Sales Management
Manage the customer relationship post sale through tracking payments, documents, customer requests, service activities, and the handover process.
Mobile CRM App
The mobile CRM provides sales reps with customer details, leads, follow-ups, site visit details, and sales activity details.
Communication Management
All customer conversations (emails, SMS, calls, etc.) should be combined and stored with the individual customer record and respective historical communications.
AI That Calls, Follows Up and Sends WhatsApp Messages for You
Tranquil uses AI to take repetitive work off your sales team so you can respond to buyers faster. AI calling, instant lead response and timely follow-ups get your sales team capturing your customers’ attention and moving prospects to a site walk and booking.
Faster Response
Higher Productivity
Calling
Sales call automation will allow your sales teams to engage with more customers.
Follow-ups
Automate follow-ups with inactive leads via scheduled reminders/campaigns.
Drip Campaigns
Automate lead engagement with your product for the next 3 years.
Lead Nurturing
Automate lead nurturing activities to help your leads reach your product.
Re-engagement
Re-engage your leads via calls, emails and WhatsApp.
Action Builder
Set up actions to be performed automatically based on how customers engage with your product.
Help your customers engage with your product more quickly via WhatsApp.
Campaigns
Develop innovative marketing campaigns to reach as many customers as possible.
Qualification
Help your sales teams target high quality leads more efficiently.
Reminders
Don't miss out on appointment or follow-up reminders.
Image Studio
Create ads without a designer.
Video Studio
Make videos that attract customer interest.
From First Enquiry to Long-Term Customer
Manage the complete customer journey with connected workflows, automation and real-time visibility.
Lead Generation
Capture enquiries from multiple sources.
Lead Assignment
Route enquiries to the right salesperson.
Lead Qualification
Understand customer needs and buying intent.
Follow-Up
Automate calls, messages, emails and reminders.
Handover
Manage property handover activities.
Customer Support
Continue engagement and manage post-sales requests.
One connected
customer journey.
One centralized CRM.
Site Visit
Schedule, assign and track property visits.
Negotiation
Track discussions and sales opportunities.
Booking
Manage bookings and selected inventory.
Payment Collection
Track schedules, dues and collections.
Documentation
Manage customer and sales documents.
Registration
Track registration activities and requirements.
How CRM Improves Real Estate Conversion Rates
A CRM built for property sales helps your team manage leads better, follow up on time and close more deals.
Faster Response Time
Get ahead of the game by automatically sending alerts, assigning leads and providing customer data all under one roof.
Better Lead Qualification
The most important factor in the sales funnel is conversion potential, and the greatest with highly engaged contacts with a known budget.🔄
Automated Nurturing
Through personalized reminders, WhatsApp drips, automated follow-ups, and communications throughout the buying process, maintain client interest throughout the duration of the sales funnel.
Sales Accountability
Cover every lead and opportunity with 360° visibility to manage pipelines, track sales activities and team performance.
Convert More Leads Into Customers
The right CRM helps your team lose fewer leads, sell more efficiently and build stronger customer relationships.
How to Choose the Right Real Estate CRM Software
Choosing the right CRM can have a major impact on sales efficiency, lead management and customer experience. Check these 10 points before you choose one.
✓ Choose a CRM that fits your complete sales process.
The right CRM should support how you work today and leave room for your team to grow.
Faster Replies, More Site Visits, Fewer Missed Follow-Ups
Manage leads, automate routine work and give buyers a better experience, all from one platform. You also see every customer journey clearly, so you can improve sales performance and day-to-day efficiency.
Respond to Enquiries Faster
Repetitive tasks distract you from closing the deal. Initialize WhatsApp, SMS, email, IVR, and AI-based communication the moment a lead is assigned to a sales executive.
Increase Site Visits
Invite prospects automatically and send reminders for those who fail to confirm their visit. Follow up on those that confirm a visit but end up cancelling.
Convert More Leads
Capture and automatically nurture every lead, and give your sales team the data and insights they need to close.
Reduce Missed Follow-Ups
Never lose leads to an unresponsive agent. Set up a follow-up time and automate reminders to lead each prospect to the next step.
Improve Sales Team Productivity
Customer data becomes valuable when your sales team is able to see the data quickly and understand the next steps in the deal.
Track Marketing ROI
Record the results of your campaigns to understand how your leads are performing. Identify and use the marketing channels that give you the highest returns.
Manage Multiple Projects Together
Project management tools allow you to keep one electronic workplace and a central information location for all of your projects.
Improve Customer Experience
Satisfied customers come from timely responses and personalized communication. Communication history gives you the information needed to provide quick responses.
Automate Repetitive Tasks
Automated systems engage leads for you and report on the status of each lead, freeing your time for more important tasks.
Common Sales Problems Tranquil Helps You Fix
Apps for Your Sales Team, Channel Partners & Buyers
Pre Sales CRM
Complete journey from lead capturing to property sales.
Post-Sales CRM
Journey from sale confirmation to property handover.
Mobile CRM App
Hierarchy-based app to access customers in real-time.
Partner App
Register customers and track commission summaries.
Buyer App
Access customer ledger, payments, and site progress.
New Customer App
View available properties and download details.
Visitor Management
Input visitor details and assign walk-in leads.
Ready to Streamline Your Real Estate Sales Process?
See how Tranquil CRM can help your team manage leads, follow-ups, site visits, sales, inventory and customer relationships from one centralized platform.
Set Up Around the Way Your Team Sells
We set up the CRM around your sales process, so your team starts using it quickly and works better together.
✓ Ready to transform your sales process? Get Tranquil configured around the way your business works.
Connect Property Portals, Ads, WhatsApp & Your Phone System
Tranquil CRM integrates with property portals such as 99acres, MagicBricks and Housing.com, along with your website, landing pages, Google Ads and Meta lead forms, so every enquiry reaches your sales team automatically. It also connects with WhatsApp, cloud telephony and IVR, SMS and email platforms, and your ERP or other business applications through REST APIs.
Connected
What You Can Manage: Leads, Bookings, Payments & More
Run your whole sales process, from lead generation to post-sales, on one platform that connects enquiries, inventory, site visits, bookings, payments and customer management in a single workflow.
📥 Lead Capture & Distribution
Automatically sort inquiries to the correct sales teams from numerous sources.
🎯 Lead Qualification
Use lead information to identify and prioritize high intent buyers based on lead engagement and buying signals.
🔁 Sales Follow-Up
Automate calls, follow-ups, and reminders to increase sales.
📍 Site Visit Management
Organize and follow up on site visit requests, track visit results and customer engagement.
🏢 Property Inventory
Manage maintenance and sales property inventory. Connect to leads, bookings, sales, and other related activities.
📝 Booking Management
Manage selected units and bookings, and connect sales activities.
💰 Payment Tracking
Manage the sales payment process, collections, and customer payment activities.
💬 Customer Communication
Integrate communication channels for customer communication such as phone calls, WhatsApp, SMS and email.
⚡ Marketing Automation
Automate lead nurturing and customer engagement for a sales campaign.
📊 Sales Team Performance
Track performance related to sales activities, follow-ups, and conversions.
🎧 Customer Support
Manage customer requests and interactions post sales, and support related after sales and service activities.
🔑 Post-Sales Management
Capture customer information, documents, payments, and handover activities, and manage ongoing customer engagement.
📊 Lead Source Tracking
Track lead source, campaign, site visit, and sales engagement to measure marketing performance.
✓ One platform. Multiple workflows. Connect your sales, marketing and customer operations in one place.
Real Estate CRM vs Generic CRM
A standard CRM can track customer contact and engagement records and manage sales opportunities. A real estate CRM, however, is built for the workflows unique to property sales, such as inventory management, customer site visits, bookings, and payment and customer transfer schedules.
| Features | Tranquil CRM | Traditional CRM |
|---|---|---|
| Built for Real Estate | ✅ Yes | ⚠️ Integration Required |
| Lead Capture | ✅ Advanced | ⚠️ Basic / Requires Setup |
| Meta/Facebook Lead Sync | ✅ Yes | ⚠️ Integration Required |
| Google Lead Sync | ✅ Yes | ⚠️ Integration Required |
| IVR & Cloud Telephony | ✅ Built-in / Integrated | ⚠️ Integration Required |
| WhatsApp API Integration | ✅ Yes | ⚠️ Integration Required |
| AI Calling | ✅ Yes | ❌ Usually Not Built-in |
| Site Visit Management | ✅ Dedicated | ⚠️ Customization Required |
| Partner & Referral Management | ✅ Dedicated | ⚠️ Customization Required |
| Inventory Management | ✅ Real Estate Inventory | ❌ / Customization Required |
From Setup to Success — We Make Implementation Simple
A structured implementation process ensures successful adoption and maximum efficiency.
1. Requirement Analysis
We understand your business goals, sales workflow, lead management process, and reporting requirements.
Choose a Plan That Fits Your Team
Pick a plan based on your team size, automation requirements and business needs.Pricing depends on the number of users, features, integrations and licensing model. Tranquil CRM offers annual plans and lifetime-license options for teams of every size.
Starter
Growth
Business
Corporate
Enterprise
Post Sales*
Starter
Growth
Business
Corporate
Enterprise
Post Sales*
Latest from Our Blog
Practical guides on lead management, follow-ups, automation and choosing the right CRM for your real estate business.
Top 10 CRM for Real Estate
Features, benefits and pricing to compare before choosing a real estate CRM.
Read article →CRM vs Excel for Real Estate Leads
Where spreadsheets fall short and what a CRM does better for property sales teams.
Read article →Real Estate Pre-Sales Workflow Guide
A complete workflow guide for handling enquiries before the site visit.
Read article →How to Recover Lost Real Estate Leads
Win back cold and missed enquiries with automated follow-ups and re-engagement.
Read article →WhatsApp Automation for Real Estate Teams
How automated WhatsApp messages speed up responses and site-visit bookings.
Read article →Channel Partner Management for Builders
How builders increase broker sales with lead registration and commission tracking.
Read article →What Our Customers Say
Trusted by leading builders and developers across India
We've been using Tranquil CRM for 3 years to manage our leads and follow-ups. The interface is simple and my sales team picked it up in a day. Lead tracking and automated reminders have saved us a lot of time. Customer support replies quickly too.
We have been using Tranquil CRM for our real estate business at Divya Sri Group. It's easy to use, helps us manage leads and follow-ups smoothly, and keeps our work organized. The support team is also very helpful.
We have been using this CRM software since 2020, and till now we have never faced any issues. The service is excellent, and it is a very user-friendly mobile app and web application. I highly recommend it.
Sales forecasting, ROI tracking, and KPF reports give us clear visibility into team performance. The 24/7 automation (AI calls, IVR, WhatsApp) works even when the team is offline.
Frequently Asked Questions About Real Estate CRM Software
It is software that helps builders, developers and brokers manage customer data, the sales process, marketing activities and post-sales work from a single system.
It should help you manage leads, automate site visit follow-ups and marketing, manage property inventory and customer data, track sales activities, and handle reporting and post-sales work.
Yes. Tranquil CRM handles multiple projects from a single platform. Teams manage leads, sales activities, inventory and customer data for each project, while managers still see across all projects.
Yes. Tranquil CRM can be configured to deliver follow-up messages over WhatsApp for sales process related activities. There will be WhatsApp licensing and usage charges that will be additional.
Yes. It links property inventory with leads, customers, bookings and sales. Tranquil CRM shows the status of every unit in real time.
Yes. It can manage customer information, payment schedules, documents, service requests and other post-sales activities.
The cost depends on the number of users, features, integrations and deployment. Tranquil CRM offers lifetime licenses and annual contracts with additional fees for certain third-party and usage integrations.
Yes. It can connect with websites, ad platforms, property portals, communication tools and other lead sources to capture enquiries and reduce manual data entry.
Tranquil CRM offers mobile access for sales teams to manage lead data, customer data, set follow ups and recording customer site visits and other sales activities.
It improves sales by centralizing customer data, reducing missed follow-ups, automating repetitive tasks, improving lead qualification, tracking sales activities and giving management better visibility into the sales pipeline.
- Full Lifecycle Support: Tranquil CRM supports you through every stage, from initial lead generation and sales preparation to post-sale follow-ups.
- Scalability: As your business grows and your sales volume increases, the system effortlessly scales to handle more users, data, and complex processes.
- Centralized Insights: Consolidates all critical features and data into a single dashboard, allowing developers and real estate professionals to make data-driven decisions quickly.
Turn More Leads Into Real Estate Sales
Manage leads, follow-ups, site visits, sales, inventory and customer relationships with Tranquil CRM—all from one platform.